Homeowners who asked you for a valuation and went quiet didn't all change their minds - most just never got a follow-up. Second Knock re-opens the conversation on WhatsApp, in your agency's name, books the ones still thinking about selling into your valuer's diary, and charges you only when a valuation actually takes place.
See how many you're sitting onHow it works ↓No new software to learn, no scripts to write, no one to manage. Your only job is turning up to the valuations.
Connect your CRM or upload a spreadsheet once. We work out who can lawfully and sensibly be contacted - typically enquiries from the last 12 months that went quiet.
Each person gets a polite WhatsApp referencing their own enquiry - at most three messages over ten days, opt-out in every one. Replies are handled instantly, questions answered, appointments booked into your real calendar.
Booked, confirmed and reminded automatically. After each one you tap attended or not - one tap, and that tap is the only thing you're ever billed on.
You agree a fixed price per attended valuation before we start. Then the ledger is simple:
| Setup, onboarding, software | £0 |
| Messages sent, conversations handled | £0 |
| Appointment booked but not attended | £0 |
| Valuation attended - marked by you | your agreed price |
Monthly statement in arrears, paid by bank transfer. Every line links to the full conversation as evidence, and you have 7 days to query any of them. No setup fee, no subscription, no contract term.
| Per "interested" lead - billed when someone says they might move | others |
| Per booking, plus a setup fee and a monthly fee | others |
| Monthly subscription, whatever happens | others |
| Per valuation that actually took place - nothing else | Second Knock |
Anyone can claim they "generate appointments". We hold back a random 20% of your eligible leads and never contact them:
Followed up by Second Knock. Every valuation from this group appears on your dashboard, conversation attached.
Never messaged. If they book valuations at the same rate anyway, we're adding nothing - you'll see it, and you'll be right to cancel.
Control-group valuations are never billed. The comparison updates monthly on your dashboard.
Contacting past enquirers is legal in the UK when it's done right - and "done right" is engineered into the system, not left to good intentions:
Messages go solely to people who contacted you, reference their own enquiry, and identify your agency by name. Purchased lists are refused at onboarding.
Every message carries an opt-out. A STOP reply is processed by deterministic code - not judgement - and that number is never contacted again.
Every message, consent basis and opt-out is logged and exportable. UK sending hours only, never on Sundays. You hold a stop-everything button that works in under a minute.
A short message from your agency, about their own enquiry. This is an example - the wording is agreed with you before anything goes out.
Three messages at most. Any reply stops the sequence. STOP ends it for good.
It is when it's done under the "soft opt-in": your own past enquirers, contacted about the service they asked you about, who were offered a way to opt out when they enquired and are offered it again in every message. An old enquiry is not automatically permission, so we check each lead source with you before anything is sent, tell you plainly which ones qualify and which don't, and refuse the ones that don't (purchased lists, do-not-contact records, forms with no opt-out). You remain the data controller; we act as your processor under a signed agreement, and the audit trail is yours.
The first messages and the diary booking are handled by an automated assistant that writes like a courteous member of your team, says it is your assistant if asked, and can only do one thing: arrange the valuation. It never quotes prices, fees or valuations. Anything else goes to a person, and the valuation itself is always your valuer, in person. You can read every conversation.
The sequence is deliberately restrained: at most three short, polite messages over ten days, from a person-like assistant that stops the moment someone replies or opts out. No emojis, no pressure, no repeat campaigns to the same person. Angry or sensitive replies are routed to a human within the hour. Your brand is the whole product - we treat it that way.
About ten minutes to connect, then one tap per appointment to mark attended or not. Everything else - conversations, booking, reminders, rescheduling - is handled.
It doesn't bluff. Anything off-script - complaints, unusual questions, requests to speak to someone - goes to a human team member with a one-business-hour response target, and you can read every conversation on your dashboard.
A fixed price per attended valuation, agreed with you up front (typically set against what you already pay per raw lead). Nothing else - no setup, no subscription, no charge for booked-but-missed. If a month produces nothing, the invoice is zero.
Pause or stop from your dashboard at any time, no notice period. Pausing stops new outreach immediately; conversations mid-flow are closed politely.
Send your details and we'll run a free audit of your enquiry base: how many dormant leads you have, how many are contactable, and what that's likely worth in valuations per month. Back within one working day. No commitment, and we don't contact your leads for an audit.