People who asked you for a valuation and went quiet haven't all changed their minds. We follow them up on WhatsApp in your agency's name, book the ones still thinking of selling into your valuer's diary, and you pay only when the valuation actually takes place.
Get my free enquiry auditSee what your enquirer sees ↓A short message from your agency about their own enquiry. This is an example - the wording is agreed with you before anything goes out.
No new software, no scripts to write, nobody to manage.
A CSV or Excel export of past valuation enquiries from Reapit, Alto, Jupix, Street or a spreadsheet. We work out who can lawfully and sensibly be contacted - vendor enquiries from the last 12 months that went quiet - and tell you the number. That is the free audit.
You show us the enquiry form those people filled in, connect your Google Calendar, and approve the wording. Each person then gets a polite WhatsApp about their own enquiry, and anyone still interested is offered times from your real diary.
Booked, confirmed and reminded automatically. After each one you tap attended or not - one tap, and that tap is the only thing you are ever billed on.
One fixed price per attended valuation, agreed before we start. Then the ledger is simple:
| Setup, onboarding, software | £0 |
| Messages sent, conversations handled | £0 |
| Appointment booked but not attended | £0 |
| Valuation attended - marked by you | £70 - £120 |
£120 in London and the South East, £90 in the East, South West and Midlands, £70 in the North, Wales and Scotland, reflecting local fees. Prices exclude VAT where it applies. Monthly statement in arrears, paid by bank transfer; every line links to the full conversation, and you have 7 days to query any of them. If a month produces nothing, the statement is zero.
For scale: the average UK estate agency fee was £3,909 per sale in Q4 2025 (GetAgent, reported by Estate Agent Today, May 2026), so one instruction won covers roughly 30 to 55 attended valuations at these prices.
| Per "interested" lead - billed when someone says they might move | others |
| Per booking, plus a setup fee and a monthly fee | others |
| Monthly subscription, whatever happens | others |
| Per valuation that actually took place - nothing else | Second Knock |
Anyone can claim they "generate appointments". We hold back a random one in five of your eligible enquirers and never contact them:
Contacted by Second Knock. Every valuation from this group appears in your portal with its conversation attached.
Never messaged. If they book valuations with you at the same rate anyway, we are adding nothing - you will see it, and you will be right to stop.
Each month we check your CRM export for valuations among the held-back group and report both rates to you side by side. Valuations from the held-back group are never billed.
An old enquiry is not automatically permission to message someone. The ICO fined two firms a combined £225,000 in January 2026 over marketing texts and emails. So "done right" is built into how we work, not left to good intentions:
Your own vendor enquiries, where an opt-out was offered when they enquired. We check each source with you, tell you plainly what qualifies, and refuse what does not - purchased lists included.
Every message carries an opt-out. A STOP reply is handled by fixed rules, not judgement, and that number is never contacted again - by you or by any other agency we work with.
Every message, the basis for sending it and every opt-out is logged and available to you. You remain the data controller; we act as your processor under a signed agreement.
Homeowners who want to know why they heard from us can read a plain explanation at secondknock.co.uk/message.
It is when it is done under the "soft opt-in": your own past enquirers, contacted about the service they asked you about, who were offered a way to opt out when they enquired and are offered it again in every message. We check each lead source with you before anything is sent, tell you which ones qualify and which do not, and refuse the ones that do not (purchased lists, do-not-contact records, forms with no opt-out). You remain the data controller; we act as your processor under a signed agreement, and the audit trail is yours.
The first messages and the diary booking are handled by an automated assistant that writes like a courteous member of your team, says it is your assistant if asked, and can only do one thing: arrange the valuation. It never quotes prices, fees or valuations. Anything else goes to a person, and the valuation itself is always your valuer, in person. You can read every conversation.
The sequence is deliberately restrained: at most three short, polite messages over ten days, which stop the moment someone replies or opts out. No emojis, no pressure, no repeat campaigns to the same person. Upset or sensitive replies go to a person within one business hour. Your name is on every message, so we treat it as ours.
Then the audit will show it, and it costs you nothing to check. We only count enquiries with no contact from you in the last three weeks and no instruction since. If there is nothing dormant worth contacting, we will tell you so.
About twenty minutes, all online and in your own time: export the enquiries, show us the enquiry form, connect your calendar or give us your valuation hours, approve the wording. After that, one tap per appointment to mark attended or not, and a short CRM export once a month so we can report the control group. Conversations, booking, reminders and rescheduling are handled.
It does not bluff. Complaints, unusual questions and requests to speak to someone go to a person with a one-business-hour response target, and the conversation pauses until they have dealt with it.
Pause or stop from your portal at any time, with no notice period and nothing to pay except valuations that have already taken place. Pausing stops new messages immediately; conversations already under way are closed politely.
Get a free audit of your enquiry base in about two minutes: how many dormant valuation enquiries you have, how many can lawfully be contacted, and what that is likely to mean in valuations. No call needed, no commitment, and nobody is contacted for an audit.
Prefer email? Write to eli@secondknock.co.uk. You will deal with Eli, the founder, from the audit through to your monthly statement.